ATLANTA – Hooters of America, LLC, today unveiled the opening of its first-ever location in Santa Cruz, Bolivia, led by franchise partner, Francorp SRL. The opening is part of a five-location agreement that will see Francorp SRL open an additional four Hooters restaurants in Cochabamba, Tarija, and La Paz.
Hooters of Santa Cruz opens its doors to guests on Thursday, Feb. 23 in the popular Cine Center Santa Cruz, part of the Zona el Trompillo neighborhood. The new 6,458 square-foot location features more than 36 large-screen televisions as well as a children’s area.
“Bringing the well-known international Hooters brand to Bolivia for the first time is an honor for our team,” said Mauricio d'Avis L., CEO, Francorp SRL. “Hooters of Santa Cruz is located next to Cine Center where families and friends already go to socialize, aligning perfectly with Hooters fun-loving persona and laid back approach. From Hooters world-famous chicken wings to iconic Hooters Girl hospitality, we’re certain this new opening will be a welcome attraction for residents and guests in the area.”
The new locations will incorporate the latest design features that deliver the familiar, fun-loving persona of the Hooters brand along with contemporary elements that combine to deliver a one-of-a-kind guest experience.
“With their vast experience working with international brands and the casual dining sector,
we have every confidence in Francorp SRL to deliver Hooters one-of-a-kind experience to fans in Santa Cruz,” said Mark Whittle, chief development officer, Hooters of America.
Hooters continues its acceleration of restaurant openings with plans to open over 30 new locations globally in 2017 and is actively seeking qualified franchise partners to open new locations in select markets across the U.S. and around the globe. For more information about becoming a Hooters franchisee, visit hooters.com/franchising.
About Francorp SRL
Francorp SRL is one of the largest restaurant holding groups. Its fast food brands include Tropical Chicken, Frozz and Casa del Camba. Also part of its portfolio is fine dining restaurant, Terra. Francorp SRL excels in the areas of food quality and guest satisfaction standards, giving the overall experience every client deserves. Francorp SRL looks forward to working with Hooters and is proud to be a part of this new team.