Hooters of America, LLC, today announced it has entered into a franchise agreement with franchise partner DDH Gastro GmbH to open a new international
Hooters location in Hamburg, Germany. The new location further broadens Hooters presence in the country, where there has been an existing location in Frankfurt for many years.
“Hamburg is a vibrant and cosmopolitan city with an abundance of things to do,” said Christopher Stapel, managing director, DDH Gastro GmbH. “We feel strongly that the Hooters concept will be well received here, and we are excited to introduce the world-famous brand to local area residents and guests.”
The new location will incorporate the latest Hooters design features that deliver the familiar, fun-loving persona of the Hooters brand along with contemporary elements that combine to deliver a one-of-a-kind guest experience. The success of Germany’s existing Hooters location in Frankfurt has shown there’s a demand for expansion.
“We are thrilled to have DDH Gastro GmbH on board to bring craveable food, cold beer and sports, all served up by our one-of-a-kind Hooters Girls, to new guests in Germany,” said Mark Whittle, chief development officer, Hooters of America. “Their wealth of restaurant industry experience is a tremendous asset to the operation and a strong fit for expanding the iconic brand in the country.”
Hooters continues its acceleration of restaurant openings and is actively seeking qualified franchise partners to open new locations in select markets across the U.S. and around the globe. For more information about becoming a Hooters franchisee, visit hooters.com/franchising.